Jim Casey for Senate

PUFF! The Wizard Of Journalism

Wow. There are times in my challenged way of life that I stop and think how extraordinarily lucky I am to be a journalist at this time.

I am not a newspaper man. I most certainly am not the Editor & Publisher of the Daily Oxymoron. An oxymoron unto itself, but all things in context.

News reports confirm what those publishing on the Internet already know. To make money, to get “click thru,” you have to offer a confusing variety of sound byte quality mush – so the disgruntled reader will leave and go visit an advertiser.

How frustrating it must be for newspaper people as they transition to electronic media, realizing that in what must be one of the most dynamic, important, interesting, and relevant socio-political epochs, not just in US history, but in world history – selling car insurance for your lunch partner is often more important than providing rich, in-depth, quality content for your patrons.

Many newspapers and magazines still do a good job, but you often have to go to several sources to get a story piecemeal. To wit the ACA. And that’s part of the conundrum. Because for awhile longer at least, most reputable media outlets still provide free content. A veritable buffet of sometimes thinly sliced tidbits. But oh, ALL the glorious free content. Soon, when paper is no longer an available threat for the rag across town – puff – you’ll need an app., and a subscription, and a wifi subscription for that too.

So, for now, I am The Wizard Of Journalism! I can read all that glorious content, newspapers, books, and magazines free online. And, I still have to pay very little to run my own rag the way I want. I can give my opinion, and my reasons, and call Mitt Romney a Nazi bastard – include a video or graphic, or not – and I don’t have to have a single outside link to spirit away my captured reader.

It’s sad about the fireworks show – but I got news too!

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© 2012 – Jim Casey
www.tocc.tv Red HOT Uploads

(This column is still available for syndication.)

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